Lucy Glover

HOKA

For HOKA’s evergreen social content, I concepted and produced visuals that kept the brand relevant year-round. From sourcing locations, props, and talent to directing shoots, every detail was crafted with intention. I photographed campaigns, edited static imagery with branded graphics, and created both short-form and long-form videos designed to engage and inspire across all platforms.

Far Out Drops | Mafate X

As the creative lead, I directed the team of editors behind the hero social challenge video and shaped the overall campaign vision. I also photographed and designed the layout for static assets to create a cohesive visual narrative. My responsibilities included location scouting, prop coordination, and talent direction to ensure the content felt authentic and aligned with the brand’s trail-focused storytelling.

A Walk In The Life

Web Excellence Awards Winner – Social Media: Lifestyle | Sports | Fitness 2023

For the launch of HOKA’s Transport shoe, I contributed as one of the campaign photographers, capturing authentic lifestyle moments that showcased the shoe’s versatility. I also edited campaign assets to ensure a cohesive visual narrative across platforms. The series, A Walk In The Life, highlighted real people and real movement, blending performance with everyday style to position the Transport as the go-to shoe for life on the move.