got milk?

Led the creative direction for Got Milk?’s evergreen social content, shaping a visual strategy that balanced trend-driven moments with brand consistency. Directed talent, styled recipes, and oversaw the production of static and video assets designed to engage audiences across all social platforms.

Dairy Delights

Dairy Delights is a storytelling series spotlighting California bakery owners who incorporate milk into their most cherished recipes. I directed the full production, from guiding the crew and talent to shaping the visual narrative on set. In addition to photography, I oversaw the edit to ensure every piece felt authentic, inviting, and aligned with the brand’s mission to celebrate tradition through taste.

The Realest Taste Test

As part of the Real Is Back campaign, The Realest Taste Test celebrated nostalgic flavors with a modern twist. I directed the shoot, sourced talent, and captured both photography and video assets, ensuring a cohesive look across platforms.